A woman at home smiling and holding a bottle of LivNow ClovC, with cloves and turmeric on the table

Know exactly what you chew.

Ancient botanicals, modern delivery. Sugar-free functional gums with every active listed by the milligram.

Free shipping on every orderDispatched within 24 hoursNo added sugar

Oral care

ClovC

ClovC bottle with gums

Fresh breath, the clove way.

Curcumin and clove oil in a sugar-free chew. A mess-free alternative to raw cloves. लौंग · हल्दी

  • 60 mg curcumin
  • 12 mg clove oil
Choose a pack
₹19824 gums · ₹8.25 a gum
Ingredients, how to use and more

Digestive care

Dige

Dige bottle with gums

The happy tummy gum.

Ajwain, jeera and saunf, the seeds Indian homes reach for after a meal. अजवाइन · जीरा · सौंफ

  • 100 mg fennel
  • 25 mg ajwain
  • 25 mg jeera
Choose a pack
₹19824 gums · ₹8.25 a gum
Ingredients, how to use and more

Energy & focus

VivaT

VivaT bottle with gums

Sharp and clear, on the go.

Natural caffeine with taurine, L-theanine and B vitamins, in a sugar-free mint gum.

  • 50 mg caffeine
  • 100 mg taurine
  • 25 mg L-theanine
  • + B6 and B12

Contains caffeine. Not for children, or during pregnancy or breastfeeding.

₹1982 bottles · 24 gums · ₹8.25 a gum
Ingredients, how to use and more

Pick your caffeine

Four gums, four doses. Caffeine per gum.

  • Cofe14 mg
    Real Arabica coffee taste · ₹198 for 24
  • VivaT50 mg
    With taurine and L-theanine, mint · ₹198 for 24
  • VivaM60 mg
    With 40 mg L-theanine, mint · ₹198 for 24
  • Viva75 mg
    Bitter as black coffee · ₹198 for 24

For the road, and every day

More from the LivNow range.

Travel companion

Jingle

Ginger and lemon for the road.

₹19824 gums

Daily vitality

Vita

Natural strength. Everyday energy.

₹29824 gums

Daily wellness

Aswa

Your daily pause, made chewable.

₹39824 gums

Masala Punch

Spice

Eight Indian spices, one chew.

₹19824 gums

Why gum works

Your cheek is a shortcut. Here is what actually happens when you chew a functional gum.

Two routes into the body

Capsule or tablet

  1. Swallow
  2. Stomach
  3. Intestine
  4. LiverFirst-pass metabolism removes a share
  5. Bloodstream

Functional gum

  1. Chew
  2. Saliva
  3. Cheek liningThin, non-keratinised, rich in blood vessels
  4. Bloodstream

Skips the stomach, gut and liver

The share absorbed through the cheek reaches the blood directly. The rest is swallowed with saliva and takes the capsule route.

Released as you chew, not all at once

Gum Capsule Whole dose at once 05 1015 min
Schematic. Chewing works the gum base and moves the actives into saliva across the chew, a simple form of sustained release.

Caffeine arrives faster from gum

Absorption rate, per hour, after 50 to 200 mg of caffeine

Gum
3.2–4.0
Capsule
1.3–2.4
Gum entered the blood 1.5 to 3 times faster. The total absorbed was similar or a little lower (64–77% of the capsule). Kamimori et al., International Journal of Pharmaceutics, 2002.

More time where oral care happens

Typical time each format stays in contact with teeth and gums

Mouthwash rinse
30 s
Brushing
2 min
Chewing a gum
15 min+
When the target is the mouth itself, as with ClovC, staying in the mouth is the point. Chewing also stimulates saliva, the mouth's own buffer.

Where honesty is required

Gum is a better route for some compounds, not a magic door. Small molecules like caffeine cross the cheek well; larger ones like curcumin mostly act where they are released. Saliva carries part of every dose to the stomach, and release depends on how long you chew, which is why our packs give a dose and a chew time.

Read the full science
  1. Chew

    Chewing works the gum and releases the actives into your saliva.

  2. Keep going for at least 15 minutes

    Release happens across the chew. Stopping early leaves part of the dose in the gum.

  3. Bin it

    Wrap the chewed gum and put it in a bin.

LivNow Dige, ClovC and VivaT bottles with their ingredients: ajwain, jeera and fennel; cloves and turmeric; green coffee beans and mint

Made in our own facility

Every LivNow gum is made by Loka Laboratories at the Medical Devices Park, Sultanpur, Telangana. We formulate, manufacture and pack in-house.

FSSAI licensed
Lic. No. 13623026000517
AYUSH licensed
Lic. No. T-2505/Ayur (Vita)
ISO 22000
Certified food safety system
ISO Class 7
Cleanroom production
12-month stability
Accelerated and real-time data
External labs
All analysis by independent labs
See how we make it

Questions

How long should I chew one gum?

At least 15 minutes. The actives release across the chew, so a shorter chew delivers less.

How fast will my order arrive?

Every order ships free and is dispatched within 24 hours.

Bottles or sachets?

Each bottle holds 12 gums, sold as a pack of two. ClovC and Dige also come in a box of 25 sachets with two gums in each, easy to keep in a pocket or bag.

Why does the gum feel firm at first?

LivNow gums use a dense sugar-free base that holds the actives. The first few chews feel firm, then the gum softens.

How much caffeine is in each gum?

Cofe has 14 mg, VivaT 50 mg, VivaM 60 mg and Viva 75 mg per gum. Add up every source in your day.

Who should not use the caffeine gums?

Children, pregnant or breastfeeding women, and anyone sensitive to caffeine. If you take medication or have a medical condition, check with your doctor first.

Do the gums contain sugar?

No added sugar. Most LivNow gums are sweetened with polyols such as xylitol and maltitol, which may have a laxative effect if you eat a lot at once.

Where are LivNow gums made?

In our own facility at the Medical Devices Park, Sultanpur, Sangareddy, Telangana, run by Loka Laboratories Private Limited.